Archdiocese of Milwaukee Branding Standards Guide
The Archdiocese of Milwaukee has a visual identity, a brand. It’s what people perceive about us, based on their experiences with us. It’s how they react when they hear about us, and it’s how they feel when they see our communications.
Paying attention to our brand helps us open our doors to the world and be recognized in a positive way. Even more important, our brand influences people’s decisions to become active in our archdiocese and in the Catholic faith itself.
Our visual identity is a key element of our brand. Together, we can help people recognize and welcome communications from our archdiocese. With that in mind, please adhere to the standards in this guidebook to ensure we present ourselves clearly and consistently in print and electronically. If you have questions, contact the Communication Office.
Thank you for doing your part to share our faith.
Table of Contents
Logo Meaning Boilerplate General Guidelines Color and Size Positioning Formats Examples Typography Brand Hierarchy
Questions? Contact the Communication Office at communication@archmil.org
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